The beginning of 2026 has brought a massive surprise for premium smartphone seekers in India. As the Amazon Great Republic Day Sale kicks off this week, the spotlight is firmly on the Samsung Galaxy S25 Ultra. Known as the pinnacle of Android flagships, this device is seeing its most significant price reduction since its launch last year. With the next generation of Ultra phones rumored to be around the corner, retailers are aggressively slashing prices to clear inventory.
For many Indian buyers, the Galaxy S series represents the gold standard in mobile technology. However, the high launch price often keeps it out of reach. This latest Amazon price drop, combined with festive bank offers, has brought the “Ultra” experience into a much more accessible price bracket.
Massive Savings on Amazon: How the Deal Works
Originally launched at a price of ₹1,29,999, the Samsung Galaxy S25 Ultra is now listed on Amazon with a flat discount that brings it down to an effective price of ₹1,19,999. This is a direct saving of ₹10,000 for the 12GB RAM and 256GB storage variant. But the savings do not stop there.
Amazon has partnered with major banks, including SBI and ICICI, to provide additional instant discounts. Shoppers using an SBI Credit Card can avail of an extra instant discount of up to ₹1,500, while Amazon Pay ICICI Bank Credit Card holders can enjoy unlimited 5% cashback. When you factor in these bank promotions and potential exchange bonuses of up to ₹60,000 for your old device, the final cost of the S25 Ultra can drop significantly lower.
Why the Galaxy S25 Ultra is Still a Top Choice in 2026
Despite being in the market for a year, the Galaxy S25 Ultra remains a performance beast. It is powered by the Snapdragon 8 Elite chipset, which was built on a highly efficient 3nm process. This ensures that the phone handles the heaviest AI tasks and high-end gaming without breaking a sweat. In 2026, it remains one of the few devices that feels truly “future-proof” due to Samsung’s commitment to long-term software updates.
The display is another major reason for its popularity. The 6.9-inch Dynamic AMOLED 2X screen features an anti-reflective coating that makes it readable even under the harsh Indian sun. For productivity enthusiasts, the integrated S Pen continues to be a unique selling point that no other mainstream flagship offers.
Professional-Grade Photography at a Discounted Price
One of the main reasons people search for the Galaxy S25 Ultra is its legendary camera system. The device features a 200MP main sensor that delivers incredible detail. For those who love zoom photography, the dual telephoto lenses (50MP and 10MP) allow for crisp shots even at 10x or 100x digital zoom.
In early 2026, Samsung’s Galaxy AI features have been further refined. Users can now enjoy advanced photo editing tools, real-time translation during calls, and “Circle to Search” with even greater accuracy. These software enhancements ensure that the hardware remains relevant even as newer models enter the market.
What Happens Next: Should You Buy or Wait?
The timing of this price drop is strategic. With the Galaxy S26 Ultra expected to launch in late February or March 2026, Amazon and other retailers are looking to move existing stock. If you are someone who always wants the latest processor and slightly slimmer bezels, waiting a few more weeks might be worth it.
However, for the majority of users, the current price of the S25 Ultra offers much better value for money. The performance gap between generations is becoming smaller every year, and getting a flagship of this caliber for nearly ₹20,000 less than its original price is a deal that is hard to pass up.
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Frequently Asked Questions (FAQs)
1. What is the lowest price of the Samsung Galaxy S25 Ultra on Amazon right now?
During the Amazon Great Republic Day Sale 2026, the effective price starts at ₹1,19,999, which can be further reduced using bank offers and exchange deals.
2. Which bank cards offer the best discount on the S25 Ultra?
SBI Credit Cards are currently offering a 10% instant discount (up to a specific limit), and the Amazon Pay ICICI card offers a flat 5% cashback for Prime members.
3. Is the S Pen included with the discounted Galaxy S25 Ultra?
Yes, the S Pen comes built into the body of the Galaxy S25 Ultra, even for units purchased during the sale.
4. Will the Galaxy S25 Ultra receive the Android 16 update?
Yes, Samsung has promised seven years of OS and security updates for the S25 series, meaning it will stay updated well into the early 2030s.
5. Is there a charger in the box with the Galaxy S25 Ultra?
No, like most modern flagships, the S25 Ultra comes with a USB-C to USB-C cable, but the 45W fast charging adapter must be purchased separately.
